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Hijacked Reviews on Amazon Can Trick Shoppers
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Amazon declined to specifically comment on AmzPandora and the services it offered marketplace sellers. An example of the location of the "Frequently bought together" spot on a product listing that is not associated with black hat tactics.
Some Amazon Sellers Are Paying $10,000 A Month To Trick Their Way To The Top
Zhu told BuzzFeed News that many of the services AmzPandora offered simply scrape publicly available data, like customer emails and phone numbers, from Facebook and Google. It also said it takes action against sellers who pay for internal information; penalties include terminating their selling accounts, deleting reviews, withholding funds, and taking legal action. Amazon declined to comment on whether the information Zhu presented in the seminar is available only to internal employees or how it was obtained.
During the talk, Zhu took attendees through the many steps of hijacking a listing from its original owner. Amazon has ramped up its battle against fraud and illicit tactics on its marketplace over the last few years, which includes a crackdown in December on employees who take bribes to leak customer information. But its marketplace is so sprawling that attempts to combat bad actors add up to an ongoing game of whack-a-mole.
It also prohibits sellers from creating multiple seller accounts, writing reviews on their own products, and simulating customer traffic to a product — all of which black hat companies like AmzPandora offer to do for clients. One site called Black Hat Tech — blackhattech. The company declined to comment to BuzzFeed News. Amazon told BuzzFeed News it relies on teams of investigators, automated technology, and machine learning technology to prevent and detect inauthentic reviews at scale, and to take action against the bad actors behind the abuse.
Its team also works with social media sites to stop inauthentic reviews that are curated in private groups, it said. Craft a simple email campaign just for this purpose. Make it personal.
Introduce yourself and ask them if they liked your product. Offer to help if they ran into any issues and then ask whether they would consider leaving a review with their thoughts on the product.
Even a sentence or two would be greatly appreciated. As a small business, your feedback helps us create a better experience for you and all our customers.
Thanks so much. Email campaigns are a good way to remind buyers who are happy with your product to leave you a review. A dissatisfied customer will probably find their own way to your Amazon page to leave a negative review, but a satisfied customer is likely to put it off or even forget after receiving their order. It typically takes around three emails sent at different intervals to get a review. Any seasoned seller will tell you never to drive external traffic straight to your Amazon product listing.
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Direct traffic is less likely to convert and it jeopardizes any possible long-term relationship with potential customers. You should instead use a landing page to funnel potential buyers through your purchasing process. Landing pages are a great way to harvest emails you can use for future marketing campaigns and optimize the lifetime value of your customers.
You could give a customer a discount code in exchange for their email, and then use that email to ask them for feedback once they make a purchase. There are services for quickly building landing pages for Amazon products. They both offer tools for building responsive landing pages you can use to send traffic from social media, search engines, or any other traffic source.